IT BEGAN
With a TikTok Video…
At the end of March 2022, I was swiping through my TikTok feed (as you do) and I was presented with THIS VIDEO talking about Sigma Personality traits.
Now Iâll be honest, Iâm in my 40âs and I didnât even know what a âSigma Personalityâ was before watching that video.
I was of course familiar with the differences between Alpha and Beta personalities. Iâd somehow never quite known where to put myself though.
That video perfectly described both myself and many of my fellow prepper subscribers as being âSigma Typesâ.
âSigma Prepperâ I thought to myself; Yep! Perfect!
Concept Creation
By the 1st of April 2022 (Official Sigma Prepper Birthday đ ) I had come up with the name, registered the domain names, setup the web hosting, created my new email addresses and setup new social media accounts all on the same day!
Sigma Prepper - Prepping Survival Bushcraft Homestead Bugout SHTF Information
Brand & Identity
Over the next few days the brand had almost created itself, everything seemed to fit into place so beautifully - Like it was meant to be đ
After researching more,
I saw multiple references to the âlone wolfâ in regard to the âSigma Wolfâ in wolf pack hierarchy – This subsequently established the wolf identity into the final Sigma Prepper branding attributes.
“A Sigma Wolf is your typical lone wolf. They are independent, self-sufficient, confident, and strong enough to be an Alpha.”
– The Sigma Male – An Ultimate Guide to the Lone Wolf